AMADEUS PRO 2.3 SOFTWARE
That said, Travelclick is not a software company, so that’s a challenge culture-wise - as Amadeus primarily is. ( Tnooz examined the business of TravelClick last year.) After M&A talks broke down last September, it's back in play. TravelClick is a New York City consultancy that helps 36,000 hotels drive traffic to their own websites with marketing and other services.
Here are some of the names that appeared on the Amadeus competitors chart that are worth noting: The company's BI division lacks enough "subject matter experts" who grasp the main needs of airlines, railway operators, hotel chains, airports, travel agencies, and tour operators.Īmadeus needs such experts to answer vital questions, such as "which data is critical for these customers?", "how do these customers track their concern areas?", and "how do they optimize revenues and identify the potentials for cost-cutting?" Pascal Clement, head of the travel intelligence unit, presented this chart of competitors providing BI services, noting that the landscape in travel is " polarized and fragmented."Īmadeus forecasts that the total market for travel BI - including data and processing, analytics, consulting and service - will be €2.3 billion by 2022. The company's hotel platform also has a basic BI capability, but not an industry leading one. This list is just speculative.Īmadeus has a small portfolio of Business Intelligence (BI) operations, which aim to facilitate informed decision making by airlines and travel agents in the areas of sales, marketing, network planning, scheduling, pricing and yield management.
These companies may not actually be for sale, and individual names may not be seeking a buyout. Here's a review of the key slides - and the possible names on its acquisition list. A couple of financial analysts have told Tnooz they expect deals similar in scope to Hitit Loyalty, a customer relationship management firm it acquired in April 2013. You could consider several of their smaller competitors as targets - for the right price. The company shared slides (posted below) that suggest who it thinks its main competitors are in various segments. Unsurprisingly the software and services company doesn't speculate on which firms might be potential M&A targets.īut some of the names that are likely to be on its acquisition list can be gleaned from a look at which businesses it named as "competitors" last summer during the presentations by its New Business Units on its Investor Day in June 2013. For instance, earlier this month, Amadeus acquired UFIS Airport Technology, an airport information technology player.Īmadeus, a darling of the Madrid stock exchange, has the financial flexibility and analyst consent to take action opportunistically.
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