More people will see a trailer this way than launching in exclusively in theaters and releasing the trailer online the next week.Īnd it's also possible we could see things sooner. There is the possibility that they will just launch the trailer online the week or days leading up to one of the above mentioned movies. Studios value the spikes in social graphs more and more. However its unlikely in this internet age that a theatrical-exclusive trailer would last a few minutes before appearing online in bootleg form. (Or a few weeks in the case of The Curious Case of Benjamin Button which was attached to Indiana Jones and the Crystal Skull and wasn't available officially online until three weeks later.) JJ Abrams and Bad Robot have done a couple opening sequence previews which were exclusively shown in IMAX. Christopher Nolan and David Fincher are some filmmakers who have consistently pushed to have their trailers shown only on the big screen for the first few days. Some films still focus on theatrical marketing exclusively first.
The attached trailer will then play more frequently and in more prominent slots than any trailers "shipped separately to exhibitors." For example, the teaser trailer for Man of Steel was attached to The Dark Knight Rises, another Warner Bros release. Motion Picture Association of America guidelines state that only two and a half minutes of trailer time may be attached to the feature film from a studio. Often trailers are released for films on earlier releases from the same studio.
Untitled Reese Witherspoon/Sofia Vergara Comedy (WB) – 5/8.Far from the Madding Crowd (FoxS) – 5/1.
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